I couldn’t find what I needed. So I built it.
After getting my first handicap of 34 in 2021, I set myself a goal that most people told me was unrealistic: single figures within a year.
I’ve always been drawn to ambitious challenges. The kind that feel just out of reach. And I knew that if I was going to get there, I couldn’t just hope for improvement – I needed a plan.
I had lessons early on but I quickly realised that my appetite for improvement was bigger than anything a coaching session could satisfy. I needed to find my own way.
So I did what I’d always done. I started looking at the data.
Before golf took over my life, I spent years building products that solved problems – starting with my first business at 19, then product management at tech startups in London and San Francisco. The thread throughout has been looking at where things weren’t working and figuring out how to fix them. Where were the drop-offs? Where were the gaps? What would have the biggest impact?
That’s the thinking I brought to my golf game.
Instead of trying to fix everything, I started asking different questions. Where am I leaking shots? What’s actually costing me the most? What does a single-figure golfer look like – and what are the gaps between that and where I am right now?
Some were skills, like putting, pitching or getting out of bunkers. Some were mental, like playing well in casual rounds and then crumbling under competition pressure. Or letting one bad hole unravel my round.
One by one, I identified them. Worked on them deeply. And moved on to the next.
But here’s what stayed with me. Throughout that whole journey, I kept thinking: why isn’t there a roadmap for this?
Something that takes your rounds, pulls out your leaks and tells you exactly what to work on next. Personalised to your game and your goals. Not generic advice. Not a one-size-fits-all training plan. A clear, actionable path from where you are to where you want to be.
That’s why I built Trail Golf – your path to lower scores.
